For the 3rd edition of the Red Sea International Film Festival, we were tasked with crafting a line that set the tone—one that captured the festival’s spirit and put its audience at the heart of it all.  

 

Beyond the tagline, we led the entire branding rollout—from outdoor and indoor venue design to merch that carried the festival’s identity beyond the screens.  

 

This year, the focus was on the people who make cinema what it is—filmmakers, actors, cinephiles, and storytellers. Whether they were here to showcase bold new narratives or dive into the ever-evolving world of film, this festival was built for them, their stories, and their voice.